Instructing Notes: Approach Ain Milk
Prepared by Dr . Melodena Stephens Balakrishnan
The case can be used to teach marketing strategy, full management, branding, customer benefit, competitive examination, and even intercontinental business technique. A better understanding of the demographics and location of UAE is required. This websites are excellent places for students to get on overall comprehension of the framework. Information on UAE and its Tactical Priorities xan be found at the following websites: http://www.uaeinteract.com/; http://www.ameinfo.com/; http://www.uae-embassy.org/business-trade/trade-export; information about logistics: read Basit, A. (2010), " UAE Top Logistics Hub in the GulfвЂќ, Khaleej Times, dated 16 January, Obtainable: http://www.khaleejtimes.com/DisplayArticle08.asp?xfile=data/business/2010/January/business_January326.xml§ion=business; see the World Lender вЂ“ Strategies performance Index (LPI): http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTTRANSPORT/EXTTLF/0,,contentMDK:21514122~menuPK:3875957~pagePK:210058~piPK:210062~theSitePK:515434,00.html These are a lot of indicative questions available
Q1. Recommend new items for Al Ain Journal based on competitive analysis, customer insights and emerging developments. There learners can perform a competitive research using websites enclosed. Alternatively they can look at hypermarket websites like Carrefour (http://carrefouruae.com/ ), Union Cooperative (http://www.ucs.ae/) and Lulu Hypermarkets (http://www.luluhypermarket.com/_index.php ). Students may do research and get some good consumer insights on global emerging tendencies and help suggest new products based on migrating requires. Encourage students to focus on enhancements that are not pregressive. This is a good possibility to teach thinking and how will you evaluate cool product ideas. You can divide the class into groups and have teams present cool product ideas and the class assess the feasibility, long-term and immediate impact of the new tips on the...